Promotion
United Cigna Pharma has built a strong sales network of professional representatives in Yemen to promote products in the field, set up one-on-one meetings with all healthcare professionals and take orders on behalf of United Cigna Pharma’s clients.
Our promotional strength is based on the unique synergy between Strong knowledge and constant analysis of local markets in evolution, trends, and competitors.
Permanent contacts with local stakeholders to define and modify the marketing strategy
At United Cigna Pharma, we value and dedicate ourselves to long-lasting relationships. We pay attention to how a client’s message is communicated and promote products with the same passion as our client to achieve the best results.
Marketing
United Cigna Pharma is one of the pharma importers in Yemen possessing an internal marketing team to help them to build and deploy their marketing strategy. We help our team to position our products properly to local customers by reshaping the marketing strategy and designing new marketing tools.
We are specialized in forwarding our messages to the right people in a compelling way and developing marketing materials that resonate with the audiences across Yemen. People are always at the heart of our approach and by listening to and interacting with the patients and healthcare professionals, we help our team to make well-established decisions regarding patients’ health.
At United Cigna Pharma, we are working hard to optimize our brands and image by:
- Deploying tailor-made marketing strategies by our market to improve the product approach, market share and brand loyalty.
- Organizing effective and comprehensive marketing campaigns in the field to the target audience.
- Offering marketing strategy advisory services to suit the very particular needs of a product and its market.
- We provide our team with the latest technological and IT tools up-to-date, through which all marketing activities are centralized so as to provide them comprehensive analytics reports and sales forecasts of the products in order to help in understanding how to drive growth and revenue in the territory.
Regulatory Affairs
Due to regulatory requirements of Yemen MOH and Supreme Board for Drugs and Medical appliances, understanding and managing pharmaceutical regulations in Yemen be a real challenge. United Cigna Pharma has developed its regulatory affairs expertise with high-added value such as providing regulatory advices and supporting our pharma. partners in obtaining legal status and administrative clearances.
Our Regulatory Affairs team members keep themselves constantly informed in regulatory and law matters with different national health authorities in Yemen. We offer regulatory affairs support to our partners at every stage of a product’s lifecycle, from marketing authorization application procedure to the management of day-to-day regulatory issues.
We offer a registration procedure management service for both patent and generic healthcare products ranging from pre-marketing assessment, marketing authorization application to the post-marketing follow-up and the marketing authorization renewal process in order to ensure that the product conforms in terms of quality, effectiveness and safety to the applicable standards. Our Regulatory Affairs service is a solution to a simplified path for drug approval.
We also provide a Pharmacovigilance service for all our clients, following good pharmacovigilance practices:
- Watch services:
- Record and report all local PV cases.
- Initial and continuous training of our team, annual evaluation.
- Monthly regulatory watch.
- Answer to reconciliations and support for follow-ups.
- Files submission services.
- Direct submission to local health authorities.
- Track and record all submissions by product and by country.
- Archive all PV submissions.
Training
A well-trained team is critical for a company to achieve its commercial success and sometimes the major difference between its competitors. We believe it is essential to keep our team sales force equipped with up-to-date product knowledge and good marketing skills to maintain a competitive edge.
From initial training to ongoing courses, medical representatives receive one of the best trainings to maximize the value of the knowledge they acquired and to become top performers.
United Cigna Pharma’s training service offers an internet-based e-learning platform to help the field team expand their skills and knowledge from anywhere. Medical representatives are not only been trained on products but also on sales skills that enable them to make compelling conversations perceived as a value-added resource by healthcare professionals.
We also provide technical support to help develop dynamic instructional courses to our field team to meet the goals or overcome challenges.
Meanwhile, United Cigna Pharma’s training team constantly ensures and monitors the skills and knowledge of its sales team.